Franchise industry expands

Cambodia’s growing economy and hunger for new brands, particularly among young people, contribute to making Cambodia a profitable market for the franchise business, industry insiders said at the Franchising Forum in Phnom Penh last week. … [Rami Sharaf, CEO of RMA Group in Cambodia] said Cambodia is an emerging market and the right destination for franchise businesses. “Cambodia is now like a dry sponge. Whatever we bring in this sponge will absorb, while in other countries, this sponge is overloaded.” … According to Laurent Notin, general manager of Indochina Research, economic growth contributes to the growth of the franchise business. He also said there is a growing middle class in Cambodia, especially in Phnom Penh. …

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